Purpose.
‍We inform you that your Personal Data may be used for the purpose of carrying out the operations inherent to our business, as well as any activity derived exclusively from the existing legal relationship or that may exist between the interested party and Calicia, including: (i) the identification and verification of the identity of current or potential customers; (ii) the offer by Calicia to the customer of new services, products, promotions and events; (iii) the delivery of information about new services and/or products purchased; ( iv) carrying out market studies and analysis to know the preferences of our current or potential customers and to generate statistical reports; (v) knowledge about the consumer patterns or trends of our products; (vi) answering questions, complaints and suggestions or any procedure related to our services and/or products; (vii) billing payments; (viii) conducting surveys on the quality of our services (ix) establishing alliances with business partners; (x) compliance with applicable legislation and requirements of federal and local authorities; and (xi) the provision of services by Calicia (hereinafter, together, the “Purposes”). If you do not want your Personal Data to be used for our Purposes, you can communicate your wish to us by email at the following address: info@caliza.mx.

‍Limitation.
‍At any time, you can limit the use and disclosure of your Personal Data by sending an email to the address mentioned in the last paragraph of the previous section. We inform you that your Personal Data will be safeguarded at all times under the strictest security standards, guaranteeing at all times the strictest confidentiality and privacy of the same, complying at all times with the provisions of the Law, its Regulations and the Guidelines.

‍Information.
‍In order to carry out the Purposes, Caliza may collect the following personal data (the “Personal Data”) in various ways through its Internet portal at www.caliza.mx and/or through mobile applications, Plugins and/or different Softwares and/or activations of any kind, that Caliza performs directly, as applicable (the “Media”): NameTax Data (Tax Address and Federal Taxpayer Registry) DomicileDate of BirthCell PhoneLandPhoneE-MailBank AccountGeographic Location Information (GPS) Number of Credit CardsNumber of Debit CardsOther Forms of Payment Notwithstanding the foregoing, and for the purpose of carrying out the Purposes, in the event that the information mentioned above is submitted by a A non-electronic medium will be collected by a Calicia executive for proper incorporation into our system. In addition, all your Personal Data will be safeguarded, ensuring your security and privacy at all times.

‍Transfers.
Caliza undertakes not to transfer, share or transmit your Personal Data to third parties without your prior consent, except (i) when the transfer is necessary by virtue of a contract concluded or to be concluded for your interest; (ii) when the transfer is made between our subsidiaries, affiliates and/or our parent company; (iii) when the transfer is necessary for the fulfillment or maintenance of a legal relationship between you and Caliza; (iv) when the transfer is made for the purpose of improving the customer experience and products and/or services offered by Caliza; (v) when the transfer is made between Caliza and our business partners; and (vi) by provision of applicable legislation.

‍Security.
The Personal Data you provide through the various forms in the Media is duly protected and secured by Caliza or professional third parties hired by Caliza under various security protocols in order to prevent unauthorized access to your Personal Data and to ensure that they are strictly used for the purposes described in this Privacy Notice.Exercise

ARCO Rights.
You may exercise, by yourself or through a duly authorized representative, your rights of access, rectification, cancellation and opposition to your Personal Data (the “ARCO Rights”), limit the use and disclosure of your Personal Data, and revoke the consent granted for the processing of the same. To this end, you or your representative may request Caliza, by email to the address mentioned above, to provide a format stating your decision to exercise your ARCO Rights, accompanied by the following documentation or digitized information: (i) a document that proves your identity or, where appropriate, the legal representation of the person acting on your behalf; and (ii) any other element or document that facilitates the location of your Personal Data. Caliza undertakes to respond to your request within 10 (ten) business days following the date the request is received. It will be understood that the request was received the day Caliza acknowledges receipt by email sent to your email address. The deadline may be extended by 5 (five) business days depending on the circumstances of the case. The adopted resolution will be communicated to you by email. In addition, we inform you that you can initiate the ARCO Rights protection procedure, before the competent authorities, within 15 days from the date on which Caliza responds to your request and that response is not satisfactory, or, if the indicated term has elapsed, Caliza does not respond to your request.

‍Changes.
In order to be able to provide you with a better service, we reserve the right to make modifications or updates to this Privacy Notice at any time, to address legislative or jurisprudential developments, internal policies, new requirements for the provision or offering of our services or products and market practices. The changes referred to in this section will be published on our websites. If you do not agree with the modifications that may be submitted, we would be very grateful if you could let us know your concerns in this regard to take your opinion into consideration. In any case, you have the right to object to the processing of your Personal Data in accordance with the procedure indicated above. If in any case you consider that your rights regarding the protection of your Personal Data have been violated, you have the right to go to the competent authorities.

‍Consent.
The processing carried out by Caliza of your Personal Data will be subject to your express or tacit consent to the use of your Personal Data in accordance with the Purposes established in this Privacy Notice. For the purposes of the Law, its Regulations and the Guidelines, tacit consent means the user's non-opposition to obtaining, using, disclosing or transferring the terms and conditions of this Privacy Notice when they become aware of the terms and conditions of this Privacy Notice.


‍Personal Data Area.
For any matter related to this Privacy Notice, the processing of your Personal Data and/or for the exercise of your ARCO Rights, you will have the following options (i) go directly to the Caliza offices; or (ii) make your request via email to our team at the address: info@caliza.mx, from Monday to Friday from 9:00 a.m. to 3:00 p.m. We are committed to keeping you informed about any changes that this privacy notice may undergo, through www.caliza.mx